MARNI Happy MARKET

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MARNI Happy MARKET

Marni is an Italian luxury fashion label, quirky, feminine, off-beat and funky,

with a “European-inflected bohemianism” aesthetic. It is experiencing a moment of strong desirability, thanks to an important growth in the accessories category. The Marni Market traveling project proved to be a success thanks to the exclusivity of a handmade product.

For this reason, at the launch of #MarniMarket 2018, we have been called upon to make the 12 viral shorts with an easygoing and fun approach.

We invented the episodes, designed and produced most of the props, putting the accent on the strong chromatic impact of the scenes, on a lively rhythm thanks to the sounds produced ad hoc, for a result that was very close to the aesthetics and uniqueness that distinguish Marni.

#MarniHappyMarket

Check it out on our new website!

Client: MARNI
Project: MARNI Happy MARKET

Produced & Directed by: Happycentro
Art Direction: Federico Galvani
Set design & Photography: Federico Padovani
Props Design: Linda Michelon, Federico Padovani, Anna Rodighiero, Erica Zipoli
Assistant & Inflating Puppets: Linda Michelon
Editing & Compositing: Federico Galvani & Erik Righetti
Sound Design: TVCulture
Making Of Soundtrack: “Up&Down” by Federico Galvani

Many thanks to: Valentina Busi, Stefania Lonetti, Lodovica Bordogna, Natalia Andreea Laptes
Special thanks to: LUZ