This project focused on :
(i) Understanding and Interviewing a Client
(ii) Preparation of Mood Boards
(i) Understanding and Interviewing a Client
(ii) Preparation of Mood Boards
(iii) Creating a Product Range via Brochures, Coffee Table Books or Product Catalogues
After interviewing and analysing my client's answers, the words I chose for my mood board that best fit the client were : Monochrome, Veil, Fierce, Vulnerable and Fluid. After creating my mood board, an Eye product range seemed to be the perfect idea and I created a Product Catalogue to represent the same. I branded it 'Adaa', created the logo, the layouts and wrote all the text myself.
Check out the entire catalogue here!
