Trader Joe’s is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. The market place carries the highest marks in consumer satisfaction and ethical business practices. Traditional grocery stores desire a unified cohesiveness for their store brands so when their products are on the shelf they can be easily distinguished among the cornucopia of options being presented to the shopper. But unlike those traditional grocery stores, Trader Joe’s supplies 80% of its own products. So in order to elicit a sense of variety within its stores, five completely different styles are pinnacle for the grocery store brand. From the deconstructed post modernist to campy kitsch the products are a symbol of the diversity within their customers and their products.
