Immediately following the PureBoost building installation came the launch of the ADIDAS UltraBoost running shoe, so we of course had to map a few of them. This video mapped shoe installation ran in the same space of the ADIDAS Flagship store for an additional six week duration, featuring animations and a new custom mapping system devised in collaboration with BRDG Studios. Five projectors and three monitors were used to create a glowing, almost hologram-like effect with the three-shoe display.