YAY DAY Nuts Packaging Design
School Project
Designed a packaging for a brand of nuts mainly targetted at young female adults who are always on the go, be it for school or work.
The brand name “YAY DAY” is arranged in a position so that it is read as “ YAY Chia Seed and Cashew Day”, " YAY Quinoa and Almonds Day". Vibrant and striking colours were used to further attract attention from consumers to grab it. Magic comma white is also used as the paper material in order to give the packaging a more organic appearance.
Aiming for a light-hearted approach, the nuts are shown to be having fun together as if they are feeling “YAY” with the flavour exploding in the background, showing the vim and buoyancy, which is the impression the brand wants to impart to the consumers.
It showcases the positive energy that this product delivers to the consumers and provide them with their daily dose of happiness,
providing the energy to keep them going.
The inside of the cap is also functional to gauge the serving size and thus the consumer is able to determine the amount of nutrition intake when compared to the nutrition table.
