BCIT PROJECT
This project was to create a new campaign while learning to collect concept testing, data, swot analysis, and target audiences and create new ways to grab the attention of the client's customers. With the choice of our own non-government organization or charity.
Persona / Journey Map
Brochure
CONCEPTS
This part of my concept that I created in order to attract the attention of university students is by using coffee sleeves. That is because I have gathered my research and many students drink coffee or tea during lectures so it would be a great opportunity to grab their attention using something right in front of them in class.
Before I start my explanation to this part of my project, we were able to create any design even the technology that has not been made yet or used.
Therefore, I had created a hallway hologram advertisement that is interactive for the students to click while waiting outside their lecture halls. The section asking the students to select are the countries that the organization works with. Once the students select a country the images in the halls will change and the pictures will play a video of the children from that specific country.
Therefore, I had created a hallway hologram advertisement that is interactive for the students to click while waiting outside their lecture halls. The section asking the students to select are the countries that the organization works with. Once the students select a country the images in the halls will change and the pictures will play a video of the children from that specific country.
