This was a project created during college and is designed to showcase a capsule line aimed at the 13-16 year old demographic. All the pieces are designed to be mixed and matched to give the consumer tons of options. Each piece in the collection is offered in three different color ways or prints. The consumer is a girl interested in fashion but keen to develop her own style, which is why these pieces are fun basics that can be accessorized and layered to create the most individual look possible.
The mood board for this collection. Reflecting the consumers youthful excitment the board jumps between being young and silly while at the same time longing to be grown up.
The complete collection as created for this project.
