In the concept stage of the redesign of some of Stretchline’s sub-brands, I designed two logos as part of the typographic route. The strategy for manufacturers was to incorporate Stretchline without incorporating the logo, but for consumers this was not necessary. This was created whilst working at Reading Room Studio.

 

Fortitube is a wire casing system for bras and swimwear.

 

Bondelast is a seamless method for joining two fabrics, primarily used in sportswear for flexibility.