PROJECT BRIEF
Rebrand a show or content provider by giving them a new fresh approach in their brand identity. Explore using design in motion to bring them to life and use typography to develop a unique design system.
THE PROCESS
Concept: Founded by Robert "Ted" Turner in 1980, CNN established themselves as being the first 24-hour television news network and covered live events as they happened. However in more recent times, CNN has received accusations of being bias, especially during the 2016 presidential campaign, causing outrage and distrust among the public. Other controversies include poor journalistic ethics during a mass shooting and scripting a conference that was supposed to be free speech. This outlook on CNN needs to change. The goal of this rebrand is to restart and refresh CNN with graphics that demonstrate and encourage honesty and individual opinions — not pushing a single narrative, but welcoming many different points of view.
Logo Development: The new logo consists of identical curved characters with straight, flat edges; all on the same level, seeing eye to eye. This demonstrates CNN's new brand positioning of honesty, unity, and engaging.
Patterns & Textures: Simple shapes and lines are used as elements to demonstrate CNN's new graphic language.
Logo Animation – In
Logo Animation – Out
Logo → Menu
A → Menu Transition
Lower Third (1)
Lower Third (2)
Tease-In
Menu Styles
Poster Series: The following promotional poster series for CNN features full frontal portrait photography treated with halftone texture. This image treatment pays homage to newsprint and journalism as it is bringing digital to physical. The eyes are windows to the soul. It is honest and unapologetic.
GRAPHIC STANDARDS SYSTEM MANUAL
