During the British rule, Yangon was a major financial, political and administrative centre. The country was also a major exporter of oil, cotton, rice and timber. Many foreign businesses such as the Steel Brothers opened their offices in Yangon. The buildings were usually built in the best design and standard available at that time to show the never fading glory of the Empire where the sun never sets. Many colonial era buildings that survived the Second World War remain in the faint shadow of a glorious past. The visual identity for this hotel was inspired by the machinery and print processes used not just during this era, but within this very building. The texture and monochrome visuals celebrate simplicity and tactility. Designed as a business hotel, the tone-of-voice is formal but direct.