This study shows a proposed brand direction for an un-named Juice shop located in Milano, Italy.
The project was inspired by the serenity of a rural villa in the Italian country side. Which led to taking cues from the architecture of a classic style clay shingled structure and mimicking the perspective at which locations like this are photographed.
The system incorporates this same linear and structural behavior in it's illustrations and typography. Along side the brand voice of luxurious relaxation.