We collaborated with Wongdoody to create a series of sensational swirl-centric spots. In the process we exhausted every approach to create organic swirl pattern to populate the environment surrounding the LIP38℃. My role in this spot was 3D bottle/Camera animation as well as compositing.
We toggled with liquid simulators online, mixed various viscous acrylics, and painted watercolor strokes. Eventually the client settled on cel-animated liquid. Morgan Fromme dove head first into the painstaking process of frame by frame animation.
Studio: Strange & Wonderful
Executive Creative Director: Will Hyde
Compositing: Morgan Fromme, Austin Hochstatter
3D Animation: Austin Hochstatter, Eddy Adams
Editor: Ryan Hills
Agency: Wongdoody
