MY ROLE
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As a senior UX designer, I facilitated the work between stakeholders and vendors, collaborating with a team of illustrators, visual designers, and developers to deliver a ROKU OS experience. I co-created and validated a prototype of the guided setup (web, TV email) and a management portal (web)
THE OPPORTUNITY
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With the popularity of streaming devices growing, Telstra decided to bring to the market a new product: Telstra TV. Telstra learned from their last streaming box endeavor that the main issues with the customers were: 1) Forgotten ID/password 2) Refunds 3) Unexpected charges 4) Bug reporting.
The goal of this project was to deliver a customized Roku OS experience to Telstra customers.
SOLUTION
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We looked initially to the target audience and came up two main personas: Colin, who thinks of the bill as 'the bundle,' and Daniel, who downloads illegally to save money. We created a storyboard on how customers would purchase, install, and use the device. With our designs, we aim to 1) increase awareness of the value that the device offers, 2) reduce the number of unnecessary steps, 3) increase the chances of remembering the correct username, and 4) reduce the use of the onscreen keyboard.
—
As a senior UX designer, I facilitated the work between stakeholders and vendors, collaborating with a team of illustrators, visual designers, and developers to deliver a ROKU OS experience. I co-created and validated a prototype of the guided setup (web, TV email) and a management portal (web)
THE OPPORTUNITY
—
With the popularity of streaming devices growing, Telstra decided to bring to the market a new product: Telstra TV. Telstra learned from their last streaming box endeavor that the main issues with the customers were: 1) Forgotten ID/password 2) Refunds 3) Unexpected charges 4) Bug reporting.
The goal of this project was to deliver a customized Roku OS experience to Telstra customers.
SOLUTION
—
We looked initially to the target audience and came up two main personas: Colin, who thinks of the bill as 'the bundle,' and Daniel, who downloads illegally to save money. We created a storyboard on how customers would purchase, install, and use the device. With our designs, we aim to 1) increase awareness of the value that the device offers, 2) reduce the number of unnecessary steps, 3) increase the chances of remembering the correct username, and 4) reduce the use of the onscreen keyboard.
