Say it with strawberries
McCafé Strawberry Series Launch
McCafé Hong Kong launched its Strawberry Series in spring 2018.
The taste of strawberries is sweet yet a bit sour, which perfectly matches the feelings of love. Therefore, we turned our products into love, and encouraged people to spread love to their loved ones, with the headline: 藉著士多啤梨說愛你 Say it with strawberries.
By leveraging a popular Hong Kong “goddess” (文青女神) Angela Yuen, we created a very sweet TVC, featuring her entering a strawberry fantasy world and feeling loved, after drinking the product. At the end of the TVC, Angela expressed her sweetest love to audiences by saying “I love you berry much”
Angela’s loving words were extended to social media level, by three 6s short videos. In each video, she used strawberry to express her love in a cute way, such as strawberry language, strawberry roses and strawberry kisses.
TVC
Hong Kong "Goddess" Angela Yuen enters a strawberry fantasy world and feels loved after drinking the product. And she expresses her sweetest love to audiences by saying “I love you berry much”.
6s Online Videos
Angela jumps out and gives kisses to spread her love to audiences.
Angela cuts a strawberry into a rose to show her love to audiences.
Angela speaks her strawberry language to express her love to audiences.
