Del Monte juice gift box packaging intuitionally expressed as fruit basket throughout the whole carton is design to deliver a concept
- a juice made from garden fresh fruit. Even looking at packaging appearance, the packaging is design to easily represent the concept of carton packaging to consumers. Del Monte Juice Gift Box packaging can be divided into 3 types.
1st type is for Del Monte premium line – 100% orange, grape and apple juice. 2nd type is for Del Monte fresh line - aloe, plum, tomato and mango. 3rd type is for Del monte general line – raspberry, Jeju-Mandarin, pomegranate.
The 3 types can be distinct by separated packaging designed to represent premium line as wooden box of fruit,
fresh line as fruit basket and general line as grocery paper bags. By removing the complexity and focusing on a concept for the juice made from garden fresh fruit, this packaging is designed to show a refined and modern Image with an impact.
Main Designer_정송이/Song_Participation 100%
