Inspiration
I show the delicious tests of Wow Chocolate through the rich pattern. The inspiration comes from the process of making chocolate, the thick and smooth chocolate sauce is pulled out from contains elegantly, which makes customers appetitive.
The simple but creative logo was inspired by shapes of Wow Chocolate, which seems like a grid. I manipulate these patterns to design the flexible and creative logo, in oder to emphasize the feature of Wow Chocolate.
Packaging Design
Packaging Design of Classic Products
At the beginning of entering the market, the brand releases two chocolate flavors in order to emphasize the product features, organic and delicious.
Characteristic Series of Package
People usually label their personalities the social media by the “Label of Character”. When people make friends in social media, they prefer to take a look at these labels and talk to others who consistent with their own characters. The packagings of the new flavors are not like the traditional one that emphases taste. Instead of that, the new packagings are it divides the chocolates into different tastes, every one of which has its corresponding personal character, hoping to be the favorite of the consumers fond of creation.
The social software is popular among the young generation.
