Logo icon and web page background (2017)
The initial logo studies for Millennial Workforce Summit were not attached to a particular product or event. But the final logo had to be based on an existing event. Thus, format and font were replicated and an icon had to be designed.
Concept: The icon is a play on the cube, showing an optical illusion. For example, the right study tricks the eye by changing your focus on the light or dark colors - is it a cube or an open room. The concept is to show a summit where you gain new insight and different perceptions, delving into the millennial workforce.
