Front Porch
[ The Client ]
Front Porch provides a digital platform for seniors at home and their caregivers. The platform, supported by geriatric navigators, includes a series of core communication and workflow management services, and access to a marketplace of services that can be turned on and off over time, based on needs of the senior.
This product is designed for seniors and their caregivers to allow them to live and age in home for a longer period of time, thus the concept should be simple, clean, and confidence-inspiring.
[ The Project ]
The initial part of this project was run through a competition. With over 140 designs it was narrowed down to 6 for development then a winner was chosen. This was the winning design.
The idea came from the simple thought that i wanted the whole logo to be connected to the front porch - much like their idea of wanting the amenities on their app being available the touch of a button. After some development making some of the colour choices slightly subtler this was the final design. Simple. Sleek. Effective.
