Client: Shangri-La, Beijing
Agency: Oops Studio, Beijing
By using the idea of transformation of crescent into full moon, the semicircle die-cut suggests the celebration of re-union after months of waitings. While flipping the brochure, target audience can interact with this unique meaning from Mid-Autumn festival through the implication of die-cut finishing. The Chinese graphic term '香' appears on booklet title 月圆花香 is actually part of the logo of Chinese restaurant, Shang Palace 香宫, in Shangri-La hotel.
