Designing a Pop-Up shop for a cosmetic brand, BITE.

Due to the fact that the brand is planning to expand its market in Asia, a pop-up shop is a testing strategy to raise awareness on this new brand which is not so popular in Asia yet.

The concept of this project is a Bite lipstick, which is the main selling product of Bite. The lipstick-look pop-up shop can give a first impression on what Bite sells for those customers who are not familiar with this brand. Meanwhile, creating a walk-through tunnel-like experience for customers while they are shopping; it can also be considered as a cool place to check out or for Instagram pictures, which suits a international city personality like Hong Kong.

Floor Plan

Elevation

Perspective Rendering

Interior Rendering