The almond was first cultivated 4000 years ago in the

Middle East regions, and was closely associated with

good fortune, fertility and beauty. Egyptian pharaohs

were found to be buried with almonds in their tombs,

which in turn inspired the pyramid shape of the

packaging for this project.

This series was created from the concept of multiples

of a single object, an almond. Gestalt principles

such as proximity and similarity were employed to

create the symbol that can be seen on the front

face. I started using a gold monochromatic harmony

to reinforce the idea of reverence and desirability,

and after determining the flavors I applied the same

technique to the other two varieties.

The packages are 5 inches tall and 3.5 inches wide.

The structures are created out of 14 point SBS

card stock, and feature a “draw bridge” panel in the

back that opens.