Exhibition Design for Bord Bia The Thinking House
IRISH BEEF GREEN GRASS WORLD CLASS
The concept behind this project is to promote Irish Beef around the world as the best quality product from Ireland’s green fields.
The slogan I am using is IRISH BEEF, GREEN GRASS, WORLD CLASS.
Natural green colours signify the fresh air and clean water that are key components to our quality Irish beef.
In the exhibition space design, I am using natural wood furniture and signage made from wooden boxes filled with grass.
Logo - mark is created with the influence of nature and fresh grass, the idea is to use natural products as creative elements. I am applying typography to the natural grass, by making a large scale “B” which also works as a spacial installation in the exhibition space.
Mobile applications are designed for beef farmers and buyers to research more about green grass science and to gather information about the region of Ireland where their beef originates.
The App provides educational information about the health benefits of beef in our body and diet. It is meant to be both educational and informative.
