I worked on this campaign as a print production designer at Turner Studios under the direction of Kendra Russel and creative direction of Charlie Owens. The show is set in 1960's New York, where police in the Public Morals Division walk the line between the law and falling to the vices surrounding them.
These images show roughly the starting key art for this ad campaign. From these original files, a wide array of different layouts needed to be accommodated. The team I worked on created all manner of different shapes and sizes from these files, all within a tight set of specs.
These designs continue into the array of magazine and mobile ads developed. However, there is also an ensemble key art specifically for this purpose.
The last pieces of this campaign were the postcards below, which evoked the look and feel of 1960's design.
