This is a fun one. 

There's an old cliche in car ads that it's all about "one guy, the open road and his car." But when it comes to driving a Porsche, that couldn't be further from the truth. Because being a Porsche fan means being a part of something much bigger than a solo drive. It means joining a club of fellow believers around the world. And knowing that every Porsche is better together.

So to help celebrate Porsche's 70th birthday and launch the new Cayenne, we created Sportscar Together Day. A day to celebrate what all Porsche lovers do - we sportscar, together. 

We created tons of work for this, and coordinated with agencies around the world to bring the platform to life. "Never Alone" was the television launch for the campaign. Followed up with social videos, our own Snapchat filter, a Facebook chatbot that let people around the world play along, celebrations around the globe and one more bit of fun. We created the first ever automobile partnership with Carpool Karoake - because like a Porsche, it's just a lot more fun to Karaoke with someone else. 

CDs = Rick Standley, Conn Newton