Welcome to Parlour?
Parlour is a fictional cocktail lounge specializing in alcoholic ice creams and other deserts. I chose to use Chicago as its home city because of it rich culture and diverse residence. I wanted to create a sophisticated space where adults can once again indulge as they did as kids, in a fun, upscale way.
The Design.
I want this brand to feel sophisticated yet approachable, high quality, and comfortable. I used a soft pink color paired with a 90% black to create a warm, inviting feeling throughout the identity. The only exception to this is in the brands packaging where the logo takes on the color scheme of the package as a whole. The color is determined by the flavor used.
