This is for a print contest for TOI.
The brief.
How to use digital media in a print ad to educate the girl child who is not able to go to a school
The creative
We have a front page ad. Which has simple instructions. You can tweet a lesson with #educatethegirlchild. And donate this newspaper. Nanhi kali will make a book out of these recycled newspapers and print the crowdscourced tweets and send these books to homes across India.
The recognition
This was shortlisted final 10 of 873 entries
