Background: Maharashtra was facing severe drought in many rural areas. Young women were suffering the most due to this. They were burdened with the duty of fetching water from miles away.

The idea: Rin created an innovation - a Rin Bar that washes clothes using less water. 

To communicate this, we needed to create a film that was really simple yet very impactful. 

I felt that truth woks best at such times. There were numerous real life drought stories 

I had come across. I turned one of them into a film.

The Results: The film was applauded by the client. But more than that the impact it had on the ground made me happier. With this initiative, Rin was aiming to save 60 billion litres of water through collective efforts.