SXSW celebrated 25 years of their film festival and asked Coat of Arms to create a special title sequence to celebrate the occasion. Featuring 26 different short films from prior years, we designed 26 unique title sequences with clever animated illustrations with an homage to each short film meant to engage festival attendees. 

*The montage below does not show any of the short films, just our illustrated & animated intros.

Armed with a fantastic team of artists and an artistically collaborative and supportive client, we are thankful for the opportunity to be a part of one of our favorite Festivals. Enjoy the show!

SXSW team: Gabe Van Amburgh, Blake Kammerdiener, Kaitlin Piraro
Creative Post by Coat of Arms
Creative Direction & Producing: Clara Lehmann & Jonathan Lacocque
Design/Illustration: Brian Michael Gossett
Design/Lead Animation: John Long
Illustration/Animation: Whitney Lam
Animation: Julia Iverson & Ricardo Nilsson
Style Exploration: Naomi Bensen
Edit: Jonathan Lacocque
Sound Design & Mix: Sarah Krohn
DCP: Garrett Sergeant & SimpleDCP
Music: Drums & Tines Pt. 2 from "The Other Side of Time" by Quin Kirchner

Here are some early style explorations from our team of talented artists:

Style 1 - Naomi Bensen

Style 2 - Naomi Bensen & Brian Michael Gossett

Style 3 - Brian Michael Gossett

Style 4 - Brian Michael Gossett

Style 5 - Whitney Lam

Style 6 - Whitney Lam

Style 7 - Whitney Lam

Style 8 - John Long

SXSW selected this style with the desire to include some illustrations for each short film/bumper, as well as including the page peels more prominently, as the peels were part of the main branding for 2018 across the Festival.

Initial Storyboards, designed by John Long:

Full version of one intro sequence. This includes one short film/bumper by David Lowery:

Here are several of the illustrated animations created to tease one of the 26 shorts/bumpers that would play before a film: