Ethiopian Coffee Culture 2006
On our second trip to hunt coffee in Ethiopia, one can't ignore the sense of true coffee culture when visiting. This trip triggered a great sense of coffee complexity and a realization that there was so much work to be done. Being the birthplace of coffee and over 10,000 varieties yet to be discovered, Ethiopia quickly became a focus for coffee development. One coffee in particular, Belekara natural, blew our senses and was by far the best we've ever tasted. Ninety Plus Coffee was non-existent but the overwhelming urge to work directly with Ethiopian coffee producers and farmers was surely within our scope.
Photos by Joseph Brodsky (founder of Ninety Plus Coffee) | Photo Optimization by Steven Holt (creative agent for Ninety Plus Coffee)
On our second trip to hunt coffee in Ethiopia, one can't ignore the sense of true coffee culture when visiting. This trip triggered a great sense of coffee complexity and a realization that there was so much work to be done. Being the birthplace of coffee and over 10,000 varieties yet to be discovered, Ethiopia quickly became a focus for coffee development. One coffee in particular, Belekara natural, blew our senses and was by far the best we've ever tasted. Ninety Plus Coffee was non-existent but the overwhelming urge to work directly with Ethiopian coffee producers and farmers was surely within our scope.
Photos by Joseph Brodsky (founder of Ninety Plus Coffee) | Photo Optimization by Steven Holt (creative agent for Ninety Plus Coffee)
wrapped in wisdom
breathe in
scratching the surface
flower focus
tawar rouge
Taking it in
traditional ethiopian macchiato
digging in
bele door
not yet
cute as a button
caught in conversation
off-season drying table
lime tree
