This is my final design when put onto the product bottle
1.Understand the problem
Create a packaged design for a bottle.A variety of three different flavors/product sizes.
Select a product of your choice. Select a brand or product name. Design a logo for product line.Think about Size, Shape, Color, Pattern, Illustrations, Images, Typography, Branding, Competition, and Market.
Challenges.
-Create a 3d design from a 2d resource
-Select an appropriate container for the product
-Document Entire process
-Not just designing, Prototype packaging
2.Research and investigate.
-Difference between good and bad design.
-Dimensions or sizes of product.
-Wrap vs stickers vs stickon
-Wrap vs stickers vs stickon
-die cut, clear, diagonal.
-Choose product.
Product choice: lemonade
Major competitiors
Arizona Vitamin C Fortified
Harney & Sons
Italian Volcano
Minute Maid
Nantucket Nectars
Natalie's Hand Crafted
Newman's Own
Odwalla
Purity Organic
Santa Cruz Organic
Simply Lemonade
Snapple
Sweet Leaf
Trader Joe's Original with Pulp (refrigerated)
Trader Joe's Organic
Tropicana
Turkey Hill
Whole Foods 365 Organic
20% of people above the age of 4 regularly drink juice or fruit products
https://www.ars.usda.gov/ARSUserFiles/80400530/pdf/dbrief/6_beverage_choices_adults_0708.pdf
From this source I found a very vast majority of lemonade consumers are White Americans between the ages of 18 and 35. Therefore my target audience will be white young adults either starting college or starting a family.
Costs: The average cost to make a bottle of lemonade is about 3.00. But when made in large numbers the price needed to make each bottle will decrease. this will allow me to sell for a lower price. This information is not needed for this project since i am only designing a label, I did feel it may be important.
Name ideas:
-Summertime lemonade.
-Suns up lemonade
-Captain Lemon's lemonade
-lemon bomb
This is the final design I decided to go with. The background is clear in order to see the product behind the label.
Design ideas above
