CHARGE
Design a new product for Orville Redenbacher that targets a demographic outside its current market.
SOLUTION
A popcorn package with three flavor combinations that targets millennials and the upper end of gen-Z who are interested in gourmet food products. The packaging contains Orville Redenbacher’s signature kernel, two vials of a spice mixture, and a flavor infused cooking oil. The dark color scheme and glass containers stand out in a grocery store popcorn aisle and signifies a more premium product. The line drawings bring attention to the different flavor combinations and the modern typography speaks more directly to this new audience.