A  campaign ustilising a handsignal was developed as a way of ordering drinks at the bar. The 3ZERO "Signal the Bartender" application of the traditional  "OK" hand sign (forming a 3 with the upright fingers and a 0 with the curved loop) was a major component of 3ZERO media at the various events, Machel Montano's onstage performance in 2012 and is the tagline in his hit song "Bottle of Rum".

TEAM
Creative Director: Jeunanne Alkins
Graphic Artist: Shelley-Ann Scott