ABOUT THE DESIGN CHALLENGE
Interdeli, a Lebanese food distributor in Mexico, wanted more casual customers to buy their toasted pita bread snacks. Their original Pita Crisp package was bigger and more expensive, hence, targeted only at Lebanese food fanatics or connoisseurs.
I was tasked to redesign the original package with a trendier image and playful graphics in order to attract the attention of a younger, health-conscious audience.
ABOUT THE DESIGN
Since the available supermarket shelf-space varied from month to month, one of the objectives of the redesign was to make it easier to organize in different contexts. That's why I designed a box that could be positioned either vertically or horizontally.
THE RESULT
Different toppings and dips are included in the illustrations so that people understand easily the versatility of this delicious snack. - Bon appetit! -
