Conceptualizing, layout, illustration and lettering for All Heart's Seeded Crackers.

This food brand specializes in flavored crackers for kids as well as health conscious adults. They needed packaging that's attractive to look at and focuses on the fact that they're all natural and contain no preservatives.

Characters were designed keeping each flavor in mind. A new type was designed for this packaging. Check it out here - https://goo.gl/rwLZn2