MD AESTHETICA – Medical Spa
TEXAS
Patients are encouraged to look and feel their best at MD Aesthetica, an award-winning, top aesthetic and wellness center located in The Woodlands, and Houston, Texas. Led by surgeons and managed by health professionals, the medical spa provides a full range of treatments that aim at beauty, weight loss, body contouring, rejuvenation, energy recovery and anti-aging cell regeneration.
La Tortillería created MD Aesthetica's complete brand identity. Our work began with the creation of a memorable logotype. We designed a beautiful icon inspired by the stunning image of human epidermis cells magnified under a microscope. The resulting hexagonal shape shares a strong resemblance with the texture of skin, and its versatile outline allows the figure to be repeated and interconnected in order to form a pattern.
On some applications the symbol is golden and embossed, and on others, it's directly carved on the top page or cover, partially unveiling contents or colors underneath. This design mechanism works just like our skin—it protects our inner, beautiful self. The symbol is freestanding, but can be partnered with an elegant and light sans-serif font we selected for the brand.
The color choice stems from the study of MD Aesthetica's core offer and main target. We chose to use a natural, feminine and skin-like tone of peach, a hue specially thought for a wellness center that provides body-related and women-oriented services.
Also, we delivered a complete stationery set design including letterhead paper, business cards, gold foil embossed envelopes, cut-out folders, as well as the medical center's main marketing carrier, a corporate brochure. A beautiful brand for a professional beauty provider.
