Integrated Campaign
Doom
Brief: Conceptualise and execute an integrated campaign for DOOM, consisting of one print advert, an outdoor and an ambient execution.
Challenge: The challenge was to conceptualise a message that was able to be carried across different channels without ‘rubber stamping’ an idea, but making it adapt to the media.
Solution: I humanised cockroaches and portrait them as what they are "unwanted Visitors".
A generic photo booth for free images would be placed in a shopping centre. The users can take photos like they are used to. Before the photo slip is developed a software integrates a cockroach in the images.
Not that Fun Fact: I shot dead cockroaches for this campaign. In order to get the cockroaches in the right position you have to dissamble them and photoshop the pieces back together.
