The intention of this series is to represent a hypothetical kid's sector of Kate Spade products. The nature of the photos reflects Kate Spade's bright and bold company traits as well as introduces elements to attract kids. I used cartoons to allow the consumer (specifically kids) to feel more emotionally connected to the product; it's no longer simply a material item if it an be associated with a heart-warming character. I depicted the pieces in ways that were subtle and demanded further examination from the viewer, like a game for kids.