The solution for the concept is visualizing the movement of ‘waterspout.’  The waterspout represents the unique combination of aquariums and cocktail bars by overlapping strokes and using different colors in it, and the movement of strokes from vertex core symbolize a dynamic experience in the cocktail bar. All colors are in the relationship of analogous colors. The main color is blue describing water in an aquarium. I use a purplish color among blue colors to depict liquid in aquariums and cocktails, but they are united and balanced well.

The logo creates rhythm by repeating elements creating watery movement and balance around the vortex core, which is the focal point. Positive space is creates a waterspout shape. The tertiary colors are used, and all colors in the logo are analogous to each other. The main color is blue describing water in an aquarium though, the logo is described with blue and purplish colors to depict water in aquariums and colorful cocktails. I did not make the logo too colorful to unify each element as the concept of Aqua Bar. Overlapping and using the transparency, the logo successfully implies this unique combination of aquariums and a cocktail bar. This logo shows a dynamic movement of the waterspout well while keeping balance and asymmetry implying the unique combination mentioned above.

Considering’s accessibility, sans serif typeface with lower case was selected. The typeface successfully describes the approachable mood of Aqua Bar. The circular sans serif typeface chalet was also selected. The ‘Q’ in aqua placed on the top line and ‘B’ in bar on the bottom line creates implies the ellipse shape that also indicates the unique combination in Aqua Bar well.