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PANDORA #我比你想象中更懂你
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#我比你想象中更懂你# - PANDORA珠宝 2018 情人节传播战役
Client: PANDORA Agency: KARMA
TVC视频:
节前预热KV:
主KV:
Social传播用Gif:
店面投放(部分):
线上投放(部分):
天猫品牌日主页
天猫品牌日主页(移动端)
淘宝启动页
微信朋友圈推送
陈柏霖微博转发
Tmall彩蛋视频:
拍摄花絮:
-JAN 2018-
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PANDORA #我比你想象中更懂你
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252
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Published:
February 24th 2018
Multiple Owners
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frankr .
Shanghai, China
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Pamela LU
London, United Kingdom
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PANDORA #我比你想象中更懂你
这次与PANDORA的合作依旧以陈柏霖为主角,设定一个“男友的秘密视频日记”的形式,展现一个很懂女友心思并精心为她准备情人节惊喜的男生形象。 这次的传播恰逢天猫品牌日的推广,与PANDORA的Tmall旗舰店形成了紧密的传播联系,并使陈柏霖的“男友”人物形象更加完整和精彩。
5
252
0
Published:
February 24th 2018
Creative Fields
Advertising
Art Direction
Creative Direction
pandora
jewelry
advertisement
tmall
Celebrity Ad
gif
Copyright Info
Attribution, Non-commercial, No Derivatives
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