Style Frames for MUJI Commercial

  • Introduction

    MUJI (無印良品) is a Japanese retail company which sells a wide variety of household and consumer goods.
    MUJI is distinguished by its minimalist designs, emphasis on recycling, avoidance of waste in production and packaging, and a no-logo or "no-brand" policy.
    MUJI is based on three core principles, which remain unchanged to this day:
    1. Selection of materials
    2. Streamlining of processes
    3. Simplification of packages

    Objective

    •To celebrate MUJI USA’ s 10th year anniversary.
    •To promote MUJI’s mission of selling “no-brand quality goods” and of leading the consumers to focus on the product and its materials.
    •To promote MUJI’s “nature-oriented” branding concept.

    Concept

    Present close up shots of MUJI’s products with bright day light and the ambience of nature. The logo appears at the end of the video.
    The purpose is to deliver the following messages to the consumers:
    1.MUJI uses high quality organic materials for all of their products.
    2.MUJI insists its simple design concept.
    3.MUJI standardizes the production process to maintain good quality.
    4.MUJI advocates the idea of going back to nature.
    5.MUJI is nature-friendly.