Logo development for a new game company based in Arizona. Petrichor is a fairly recent word to describe the smell of the Sonoran Desert after a rain fall.
So yes, I tried everything under the sun (many not included here for your protection) to base a logo on a smell without every cliché...
So yes, I tried everything under the sun (many not included here for your protection) to base a logo on a smell without every cliché...
FINAL VERSION
It was clear that a game and entertainment company needed a logo in keeping with the industry. I didn't want to create a giant cliché or anything superfluous. I have included (what I believe to be) an interesting easter egg of sorts to anyone actually looking up the word. The symbol in the Hexagon is the Hopi symbol for rain and renewing of the desert. Some of the sources made mention that is was intrinsic with the smell of the desert.
It was clear that a game and entertainment company needed a logo in keeping with the industry. I didn't want to create a giant cliché or anything superfluous. I have included (what I believe to be) an interesting easter egg of sorts to anyone actually looking up the word. The symbol in the Hexagon is the Hopi symbol for rain and renewing of the desert. Some of the sources made mention that is was intrinsic with the smell of the desert.
It was clear that a game and entertainment company needed a logo in keeping with the industry.
The font is an augmented frankenfont pieced together from a similar set of styles. The inner texture was also deliberately crafted, not just lucky adjustments in the styles palette.
The font is an augmented frankenfont pieced together from a similar set of styles. The inner texture was also deliberately crafted, not just lucky adjustments in the styles palette.
Early Iterations
An effort to keep it simple and open to interpretation.
An effort to keep it simple and open to interpretation.
Early Iteration
The studio is based in Arizona, so I tried something more iconic based on our many unique rock formations. It came off way too Road Runner...
The studio is based in Arizona, so I tried something more iconic based on our many unique rock formations. It came off way too Road Runner...
