Client: Spotify
Campaign: Recorded Memories
Idea: Even with the vinyl comeback, the physical and digital worlds of music still feel separated. How can we combine them? By turning personal playlists into playable plastic.
CASE STUDY
MICROSITE - Homepage
Users are introduced to the #RecordedMemories campaign, and given a brief overview on how the process works.
MICROSITE - Collection Page
Here, visitors can see all the mixes they've made or purchased, and share mixes to social media.
MICROSITE - The Vinyl Lab
This is where the magic happens. Users create a playlist or pick an existing one from their Spotify account, and choose a name, cover, and color for their new album. Once it's sorted, they can make any changes they need to or add it to their cart.
SOCIAL - Spotify
Every album cover will have a QR code on the back that can be scanned to immediately create a playlist of the record on your own Spotify account.
SOCIAL - Instagram
A new Instagram feature will allow users to tag Spotify playlists on their posts, and will be introduced through a social campaign highlighting special weekly #RecordedMemories playlists (and limited-edition vinyls available for that week only).
COPYWRITING: George Comatas
ART DIRECTION: Victoria Garza
