Brief:
Brand a festival of your choice, provide research, reasoning and concept for the overall end result.
Festival: Phi Ta Khon (Ghost festival in Thailand)
Before we started branding, we were tasked to do a thorough research on the festival. One information that I thought was really interesting and also relatable was "Sai Sin", which was an event of their's that connects the devotees and the statue of the Buddha through white threads, symboling the passing of His blessings. The thread is then made into a bracelet (symbolising a continuous of blessings) and worn for 3 days to fully utilise it.
The deliverables were a logo, book, poster and a souvenir.
