Instinct is an e-liquid product line,
created for VR Labs LLC, consisting of four different flavor adaptations: Grapefruit Slush, Melon Chiller, Lemon Cooler and Fuji Apple Breeze. First, we created the modern typographic logotype and minimalistic label design.
E-liquid packaging design adaptations were created using different colors (pink for Grapefruit Slush, green for Melon Chiller, yellow for Lemon Cooler and red for Fuji Apple Breeze). Also, different flavors are clearly defined with fruit icons. Bright and shiny, this packaging design instinctively grabs everyone’s attention on the shelf.
