A proposed rebrand of Venmo intended to help Paypal (the parent company of Venmo) target a younger audience with a focus on small business merchants.
The goal of this rebrand is to utilizing Venmo to reach a different audience and compete in a separate market. Paypal competes with a large variety of companies from Apple Pay to Google Wallet to Square. This strategy uses Venmo to compete with Square, leaving Paypal free to more directly compete with their biggest competition.
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