Coala Festival 2017
Press start.
A music festival dedicated to millennials. Coala Festival enlightens an incredible scene that connects the youth with the essence of MPB mixed with rising Brazilian bands and artists.
Scenario
The 3rd edition of Coala confirmed something its founders had known since they began to dream about it. the lack of investments and interest in Brazilian music over the past decade created a gap between millennials and MPB and made it really hard to the new artists and bands to be discovered by the audience.
Solution
To bridge the distance between millennials and Brazilian music we decided to bring back a visual language that is well known by the public, Pixel Art. Illustrations were made in small squares and multiple colors like the 80’s video games, in which our charachter selected players / artists to stand together for the good music.
--
We are social.
The campaign had a huge presence on social media. Innovative formats were used and 100% of the content including sponsor brands were designed under the campaign concept.
The Smooth Whiskey
Jameson Backyard is the perfect place to enjoy incredible drinks made with the irish whiskey. We made an animation to urge the crowd to go get a drink while watching their fans on the stage.
Coala is Music
Spotify is the official streaming service of Coala Festival. We created an animation with our character listening to a playlist on the app and displayed on the stage screens.
Coala is Love.
12k people united singing in one voice the music of Caetano Veloso, one of the biggest composer this country has ever seen. The 4th edition of Coala Festival was remarkable. Watch the movie below and see for yourself.
Humans of Coala.
Coala Festival is a celebration of music, culture and diversity. Different people sharing the same space and singing out in one voice. Citizens of the earth: these are the humans of Coala.
All the illustrations were designed pixel by pixel and animated
on Photoshop by the super talented hands of Diego Sanches.
Creative Director: Christiano Vellutini
Art Director: Christiano Vellutini
Associate Creative Director: Vidu Sales
Pixel Artist: Diego Sanches
Photographers: IHF | Rodrigo Rosa | Andreh Santos
Event Production: Diverti Eventos
Aftermovie: Expresso4
Motion Artist: Henrique Baptista
Sound FX: Lucha Libre
