On display simultaniously in Breda and The Hague.

The 3sec.gallery in Breda and De Affiche Galerij in The Hague each provide a platform for upcoming graphic talent. Also, both are located in a public space designed by OMA. A collaboration is therefore obvious.

Since 2008 De Affiche Galerij organizes an annual poster contest for freshmen graphic design / photography. This year the 3sec.gallery joined in the project. Over 150 first-year students from five Dutch art schools have designed a poster on the theme ‘Frenemies’ or ‘My Fantastic Enemy’.

This poster is about ADD and shows the eazy distractions that can come with it, as well as the high focus it can generate. It does this by showing a big focus point in the middle, while important other tasks around the image are sweeped to the side.