Case study video of the campaign
An early design of www.represent698.co.za
The campaign was seeded using influencers, who were each delivered a pair R698's inside a VR viewer disguised as a shoe box.
Using the title of the song, "Never gonna grow up", as inspiration, we shot this video of Jack explaining how and where to get the PUMA VR viewers.
Social Media teaser clips
Social Media teaser clips
