As a marketing specialist for Rochester Institute of Technology's College of Imaging Arts and Sciences marketing department I was involved with advising a student worker, Izzy Bulling (www.izzyb.net), on video content creation for our social media. I created the hexagonal imagery in the first and last frames of the video, collected the rest of the imagery/videos included and created the messaging used to promote application to the college. Consistent branding from our website and social media was implemented to create a strong, recognizable image.
Below is the Instagram post, to see the video click here. The video was promoted on both Instagram and Facebook and targeted at directed audiences on each platform.