This is the fourth rebranding of the label for drinking mineral water. The customer has set out certain requirements for the design of the package. In the new design, packaging should work effectively in the shelf space and have a more expressive and recognizable identity of the brand. As a product positioning platform, the concept was chosen: "Mountain water for every day!". As a result of work on the project, the agency presented various options for label design - from minor restyling to cardinal change of identity. As a result, the customer chose the option based on the results of consumer testing.
More information about the project — Variobrands.
Photo make — Variobrands.
Photo make — Variobrands.
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